Do you like the way I have written the title? If yes, thanks a lot, but it is my typography skills that flattered you. About 95% of content that you see on websites is typography, the rest are photographs, animation, and other stuff. Typography is very vital for the writer and the reader as well. Because good typography gives a good reading experience and makes the content look fascinating. The word typography is not new to the world, it is in existence since the printing of books came into existence. In this particular blog, I am going to hand out to you at least ten tricks to make your typography better and more compelling. So let’s begin
1. Number of Fonts; Lesser is better
Certainly, you could use different fonts but using too many different fonts perhaps could create some kind of chaos for the reader. Try to keep the number of fonts maximum at three, and as I have already stated in the heading, lesser is better. A website with more than three different fonts looks disordered and unprofessional. Also, choose your font wisely, they should not repel but complement each other.
2. Standardize Your Fonts
Of course, you have numerous, both fancy and classy fonts, to choose from. And you want to make your content look special and striking. But from my experience, I would suggest you choose the standard fonts to write, especially if you are writing in general and not any title or logo or content that should look fancy. Because with fancy fonts, many times, the reader gets more astonished by the font and not the content.
3. Choose A Versatile Typeface
While choosing the font, be aware of the typeface. Opting for a flexible typeface is important because the content is going to be viewed on devices with different screen sizes. And you would not like your content to be unreadable because your font is looking like dead ants on a smartphone screen. Therefore, I would personally suggest avoiding writing in cursive fonts, as they are very difficult to read in small sizes.
4. Have Fonts With Separable Letters
This an important point to take care of. There are many fonts, where one can find difficulty in distinguishing between similar-looking letters like ‘I’ and ‘l’, the latter one is ‘L’. So please avoid such fonts.
5. Take Care Of Line Length
Keep your line length standard. This also makes an impact on the reader. Content with 80, 90, or more 90 characters per line, does not give a soothing reading experience. For laptop and desktop screens, keep your line length up to 60 characters per line, and for mobile screens, keep it 30-40 characters per line.
6. Regulate The Line Spacing
Don’t keep the spacing between the lines too short. The specific term we use in this context is leading or line-height and space between two lines are called white space. So as per the rules of typography, the height of white space should be at least 30% more than the character height for a pleasing reading experience.
7. Keep Away From ALL CAPS
Do not make the mistake of writing your content in all capital letters, as I have written in the heading. Because different fonts and forms of letters reveal different emotions. And all caps mean you have written aggressively.
8. Not The Red And Green Color
Avoid using red and green colors for writing, and especially for writing important information. Because many people are suffering from the disability of color blindness, and red and green color blindness is common among them.
9. Have Contrasting Colors
To make your text look vibrant, you could use contrasting colors. I mean giving colors to your fonts is a field that you cloud play in and explore different colors that suit the background.
10. Elude Blinking Text
Some could find the blinking text attractive, but many don’t. And you should not offend the ones that don’t like it. Plus it susceptible to cause seizure, hence you should better avoid it.
At last, I would say keep experimenting and practicing for perfection.