Building a successful business comes with hard work and advertising strategies. And one of these is creating brand recognition through business signs. These go beyond just placing a sign on top of a building. It requires careful planning and perfect installation.
Business signs draw attention to your company and give you constant exposure, no matter the time of the day. It directs new customers towards your business and boosts their trust. However, having any business sign is not enough. It must have a good design paired with essential information about your business.
THINGS TO DO WHEN DESIGNING YOUR BUILDING SIGNS
KEEP IT SIMPLE
Simplicity is key to creating a compelling and memorable business sign. It gives an easy-to-read illusion which is perfect for attracting customers. Keeping it simple eliminates clutter and quickly catches the eyes of passers-by. It is also another trick to ensure your design gets seen.
INCLUDE IMPORTANT INFORMATION
Business signs are not only about what your business does but how it stands out from competitive brands. So, you need to put your business’s name and other important information that will compel people to your business. Use contrasting colors in your designs to accentuate messages that have more importance. Get creative by choosing safe and friendly colors that blend with all environments while conveying the difference in your brand.
INCLUDE BLANK SPACE
The most attractive business signs are often the ones with the best use of space. Rather than packing your business signs with information, use space effectively around them. Create a blank space on your business signs with negative space, contrasting colors, clear, easy-to-read, and capturing wording. This technique also achieves the best results in areas with competing signs like billboards, construction signage, trade show booths, etc.
CONSIDER YOUR LOCATION
Is it going to be installed near a sidewalk and busy traffic? How close is it to passers-by? The location of your sign will impact its size, what it looks like, color, and material used. Therefore, you have to think about your environment, where you are installing the sign, and ensure compliance with the local laws.
ASK FOR PROFESSIONAL HELP
You do not have to do this all by yourself. There are professionals with experience and expertise to develop the right business sign for your brand. They will talk you through your business needs and help you create the best sign for your business. Companies such as Affordable signs and graphics offer many services, from business signs to monument signs. Contact us today for all your signage and banners.
Building your brand through business signs is crucial, just like digital marketing. Considering your company goals also helps you develop clever business signs with the help of professionals like Affordable signs and graphics.