Everyone is joyous around the holidays and they also spend a lot of money as well. Therefore, holidays are the best time to boost your marketing strategies and indeed your sales. There are many holidays that are too vital for businesses as they are celebrated globally across all religions. You need to pick such common holidays and work diligently on your brand’s marketing because for a businessman holidays are the busiest periods of the year and sales get to peak in such periods. In this blog, I am going to tell you about many such holidays during which you could level up your marketing and I also may hand out some marketing strategies that are aptest for any particular holiday. So, let’s begin.
New Year’s Day, January 1st
New Year is a bonanza for the businesses, and with a perfect marketing strategy, you could skyrocket your sales and client list, during the new year. Because the new year is one such holiday on which people like to start new things, they take new resolutions and they also start learning new skills as well. Hence, regardless of what your business is, with an unerring marketing strategy you could offer something tempting to your potential customers.
Valentine’s Day, February 14th
This is a day that is celebrated among all generations and across all religions because it’s a festival of revealing your love. People spend a lot, and not just on valentine’s day but during the whole valentine’s week that starts from 7th February and ends on valentine’s day. For businesses, this is the time to do experiments in their marketing strategies, like you could send certain emails to your clients with valentine cards attached to it, or you could release some discount offers or services especially for couples, and many more.
St. Patrick’s Day, March 7th
Though St. Patrick’s Day is well known globally, it is majorly celebrated in countries like the United Kingdom, The United States, Canada, New Zealand, and Australia. This festival has its origin in Ireland, so although, almost everyone celebrates this holiday in the US, you could specifically target your Irish customer for your marketing purpose.
Easter Day does not occur on any specific date; it could lie on any date between March 22 and April 25. But just like Christmas, it is celebrated eagerly among Christians and other religions as well. Hence, it serves as a good opportunity for a businessman to Marketize their brand.
Halloween, October 31st
This is another holiday that is known to have originated in Ireland but widely celebrated in the US. It is celebrated in the realization of the outset of the winter season and the end of the harvesting season. You could use this holiday by personalizing your marketing strategy as you could share spooky images, which use to be the theme of this festival, of you and your employees and could also offer striking discounts offer as well.
This festival is celebrated on the Friday following Thanksgiving Day. And this day is vital for both the businesses as well as the shoppers. Because really huge discounts are offered on this day and people buy stuff like crazy. And to enhance your business you should start marketing your brand and products at least one week prior to Black Friday.
This festival is mutually celebrated among the Jewish community. Some might also say that it is the Jewish Christmas, but I cannot confirm that. All and all, Hanukkah is an eight-day long festival, and from a marketing point of view, it is one of the best festivals for Business.
Christmas Eve, December 24th and 25th
I do not think that I have to say a lot about Christmas. This day marks the birth date of Jesus Christ, and it is celebrated universally irrespective of religions and communities. In businesses, this day is used by everyone for Marketing, so to make yourself stand out, you have to do unique and unprecedented things.
At last, I would say that, although I have listed just a few holidays above, every festival is important for Marketing purposes, as people celebrate festivals by buying new stuff and trying new things.