The human brain often remembers visual representation. Hence, there is no better way to grab attention than with eye-catching visuals and attractive decals. Custom decals are promotional tools for brick-and-mortar businesses, and they give it that ‘pop’ it is missing. Graphic decals are a fun way of advertising your business to potential and making it stand out effectively. One underestimated perk of using decals to promote your business instead of traditional signs or mesh ones is that they draw attention to your brand and business. They make it more tempting for customers to visit your business building.
Custom decals must be memorable to give a feel for what the company stands for. Great design and execution are also paramount. These can seem unachievable when you want to get it right the first time. But even some of the biggest brands have tweaked their logos to achieve the iconic status they have now. Continue reading as affordable signs and graphics explain how to create decals for your business.
KEEP IT SIMPLE
Big, busy decal designs with many lettering and small print can be a bit of an eyesore. So, it is advisable to keep your design as simple as possible. The best decals are catchy, unique, and precise. Therefore, making yours memorable and humorous goes a long way.
KEEP YOUR AUDIENCE IN MIND
Decals are great marketing tools that must catch the attention of your potential customers, and conducting market research will help you identify what your target audience loves. When starting a business, it is critical to have a thorough understanding of your potential customer. Because the market is a very competitive place and you need to study your competition to discover what gaps you can fill.
Take note of the loophole and what your potential customers desire. Engage your potential customers in the creative process to know how they perceive your brand. Understand if they connect with it and like the design you want to display.
MAKE IT READABLE FROM AFAR
People only have a few seconds to read and understand your message as they drive past your decals. Hence, avoid using text that is hard to capture when the vehicle is moving. Your decal should be expressive and can be a capitalized text like a Snapchat sticker. Product labels are also a better ideal.
EXPLORE DIFFERENT SHAPE
Beyond the design and color, you must consider the shape of your decal. Think outside the conventional form and find the structure that best suits your brand design. Rectangles are often the go-to but do not be scared to experiment with more zany and non-orthodox forms. Embrace the beauty in bizarre and uncommon shapes and test squiggly bubbles. These can be more helpful if your brand colors are not that bright. You may pay extra to get a quirky cutout, but ultimately it will be worth it if it makes your decal more memorable.
THE BOTTOM LINE
Custom decals are a perfect way to advertise your brand. Nonetheless, you must be strategic to obtain the highest Return of Investment from the venture. Seek the help of an expert and let them advise you on the ideal design for your graphic decals.
Do you need professional decals and want to know where to start with your business decal? Affordable signs and graphics are here for you. Contact us today to help you design attractive custom decals for your business advertisement.