USING MONUMENT AND POLE SIGNS FOR OUTDOOR ADVERTISEMENT

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28 Sep, 2022

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Monument and pole signs offer relevance not seen in other signage. They establish your business building as an institution to be trusted. Monument and pole signs also give a positive first impression to your potential clients. They have proven to be one of the most effective methods of street advertising that has a tremendous impact on your branding and your clientele numbers.

Benefits

  • Attracts potential customers
  • Provide high visibility
  • Increase traffic and sales
  • Cost-effective and easily maintained

WHAT ARE MONUMENT AND POLE SIGNS? 

A monument sign is a ground-level sign showing business information to passers-by. They are made from brick, construction, stone, stainless steel, plastic, and other durable materials. 

Pole signs are typically mounted high up to improve visibility from a distance. They effectively communicate your business information and how near your business location is to their current location on the roadway, highways, shopping centers, retail stores, and gas stations. 

Monument and pole signs have LED displays or lighting to capture attention at night.

BENEFITS OF INSTALLING MONUMENT AND POLE SIGNS  

ATTRACTS POTENTIAL CUSTOMER  

Monuments and pole signs draw attention and let people know your business exists. They attract more people without added effort, regardless of the demographic. According to research, more than 30% of consumers patronize businesses because of their outdoor signs.

These show how monuments and poles are essential for businesses even in this digital age. Furthermore, customizing them according to your brand’s specifications and illuminating them with LED makes them more attractive and noticeable.  

PROVIDE HIGH VISIBILITY  

Monument and pole signs announce your business to everyone that sees them. They provide a wayfinding guide that helps visitors find your business location quickly. Their lighting also adds visibility to your business information during the day, evening, and early morning hours. 

INCREASE TRAFFIC AND SALES 

Branding and marketing promote your brand, increase traffic and increase sales. They maximize your marketing strategy and announce your business to everyone. According to a survey, 50% of in-store customers claimed they visited the business when they saw the outdoor sign. Therefore, having monument and pole signs across all locations allows consumers to recognize your business even if only seen briefly.

COST-EFFECTIVE AND EASILY MAINTAINED  

Monument and pole signs are simple, elegant signage constructed with durable materials. They can also withstand any weather condition and are easy to maintain.

FINAL THOUGHT 

Monument and pole signs add value to your business by being easy to identify. They are also landmark signs that customers will look for on every visit.

Do you have an idea for a business sign or need one? Reach out to us at Affordable signs and graphics. We will discuss your needs, and our team will create an affordable yet attractive one for you. 

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