When it comes to marketing through non-digital means, flyers are widely undermined, but that is contrasting to the outcome they give. Flyers are totally worthy if used effectively. Especially to those who still try to keep away themselves from digital devices and platforms. Many companies that I know, irrespective of how much digital presence they have, still consider flyers as a significant part of their marketing campaign and they get the results as well. In this blog, I am going to hand out to you some tips about how you could use flyers as an effective marketing means. So without wasting any time further on jib-jab, let’s come straight to the point.
Make A Bold Statement
Whenever you are using flyers for marketing, keep this thing in your mind that it will only grab the viewers’ attention if it has something tempting written in bold on it. In other words, the flyers should have a strong message written on them, and it should certainly overshadow your brands’ name as well. All and all, a flyer is not a business card that is prompted just to spread the word about your brand, instead, it’s a kind of means to get your potential customer to you.
Make It Personalized
There are a number of potential customers for you in your city only, and out of the city as well, but they might be scared of doing business with a faceless company. Hence try to personalize your flyer. Personalize in the sense that you could add the images of your staff and services. You could also add the details of your employees as well so that any curious potential customer cloud takes the advice, regarding your services, directly from the experts. Plus you also add something about your brand itself, like how it was started, what kind of difficulties you have endured in your business that makes you stand out from your competitors, and many more. Such gestures are highly appreciated by the customers.
Use A Call-to-Action
If you have followed the above two tips then you have already pitched an effective sales offer, now what you need is a call-to-action. In other words, provide them with the information about your prompting products and services, and how the customer could contact to have those services. You could also add some future discounts and offers as well on your flyers, which will make your customers connected to you for a longer time.
Utilize The Both Sides
If you are considering saving some money by printing only on a single side of your flyer, then think this way that you are not printing and handing out flyers to save money but to make money and increase your sales. So utilize both sides of your flyers aptly. But make sure that the back of your flyer does not affect the font, so keep it less vibrant. And on the back, you could provide the list of your services or the map to your office building or something creative that strikes your mind.
Proof Before Giving Your Order
Well, this advice is more of personal advice and should be taken care of before getting your flyers printed in large numbers. As I have seen people not taking the last look at the final design of their flyers and then whining over the mistakes in the information after the flyers have already been printed in large numbers. So please take care of this if you really want your money not to be wasted.